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PMI Drives Wellness Growth: €100M Aspeya Funding + USA‑IT Coalition for Safe, Digital‑Physical Consumer Experience

PMI Drives Wellness Growth: €100M Aspeya Funding + USA‑IT Coalition for Safe, Digital‑Physical Consumer Experience

Philip Morris International boosts its smoke‑free future with a €100M Aspeya funding round, blending digital‑health inhalers, omni‑channel retail, and coalition‑based policy to curb counterfeits and strengthen trust among Gen Z‑Millennials.
4 minutes to read