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Consumer Staples Distribution & Retail

Target Eliminates Synthetic Colors, Launches Roller Rabbit Capsule to Capture Health‑ and Experience‑Seeking Shoppers

Target Eliminates Synthetic Colors, Launches Roller Rabbit Capsule to Capture Health‑ and Experience‑Seeking Shoppers

Target’s bold moves—eliminating synthetic colors in cereals and launching a limited‑edition Roller Rabbit collection—show how the retailer is aligning health, experience, and digital‑physical synergy to win Gen Z, boost sales, and satisfy shareholde…
5 minutes to read