How LVMH Can Win China’s Shift to Local Luxury Brands
How LVMH can adapt to China’s shift toward local luxury brands, focusing on omnichannel, cultural resonance, and supply‑chain agility for long‑term growth.
3 minutes to read

Consumer Goods Editorial Director
Senior consumer goods editor with 16 years of editorial leadership covering food & beverage innovation, retail transformation, and consumer brand strategies. Former marketing director who transitioned to journalism to provide insider perspective on FMCG market dynamics. Led editorial teams at Progressive Grocer and Food Business Magazine, overseeing coverage of private label growth, sustainability trends, and the digitization of retail operations.
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