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Whitbread PLC’s business model is under threat due to struggling budget hotel and restaurant businesses, with investment banks cutting their price targets and warning of a potentially catastrophic market performance.

Whitbread PLC’s stock price has plummeted over the past year due to ongoing trade tensions, leaving investors with significant losses and casting uncertainty over the company’s future prospects.

Whitbread’s stock value has plummeted over the past three years, but the company’s hotel division, Premier Inn, is attempting to revive its fortunes with a high-risk expansion into Germany.

Whitbread’s Premier Inn hotel chain is expanding into Germany through a partnership with COSIMO Investment Group, despite market volatility affecting the FTSE 100.

Whitbread’s stock price has plummeted by nearly a third over the past decade, serving as a cautionary tale for investors about the risks of investing in a company that has consistently failed to meet expectations.