Pfizer’s Braftovi Breakthrough: 30% PFS Gain, $120M Potential & Obesity Market Expansion
Pfizer’s Braftovi phase‑three success shows a 30 % PFS boost for metastatic colorectal cancer, but high monthly costs and reimbursement hurdles mean strategic pricing and supply‑chain upgrades will be critical to unlocking its $120 m+ market potenti…
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