How Pernod Ricard’s 2026 H1 Turnaround Hinges on Premium & Zero‑Proof Strategy
First‑half 2026 shows Pernod Ricard’s premium spirits struggling amid U.S. tax hikes and China tariffs, yet the firm’s pivot to premiumisation and non‑alcoholic products could spark a 5‑7% earnings rebound—watch the 16‑April Q3 report for proof.
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