HEINEKEN NV

Heineken completes €1.5bn share‑buyback, boosting EPS while driving omnichannel growth and supply‑chain sustainability—an investor‑ready strategy for the future.

Heineken’s new CEO, Rafael Oliveira, signals a shift toward omnichannel innovation, sustainability and shareholder value, with a €1.5 billion buy‑back reinforcing the brand’s strategic evolution.

Heineken shifts Asia‑Pacific brewing from Singapore to Malaysia and Vietnam, cutting costs while boosting Singapore‑based high‑value activities—analyzing impacts on sales, market dynamics, and sector outlook.

Heineken’s Chinese strategy: diversify low‑strength, small‑format products and leverage omnichannel, supply‑chain agility to meet post‑pandemic, online‑driven consumer shifts while staying ahead of regulation.

Heineken’s May 2026 share‑buyback boosts shareholder value while funding innovation, sustainability, and omnichannel growth—showing strong cash flow and long‑term strategy.

Heineken’s second tranche of its €1.5 billion share‑buyback sees 1.48 M shares repurchased at €68, boosting EPS and shareholder value while showcasing disciplined capital‑allocation.

Heineken plans to cut 5‑6 k jobs to trim costs as beer sales wane, yet its 2025 earnings beat expectations, showing cost‑cutting works.

Heineken’s €1.5 bn share‑buyback boosts EPS, signals confidence, and underpins value‑oriented returns while fueling global growth.

Heineken’s WhatsApp pilot in Brazil blends digital chat with real‑world beer meet‑ups, offering data‑driven bar promos while navigating LGPD and advertising rules—a bold experiment in boosting social engagement and future sales.

Heineken’s new Americas president, Alex Carreteiro, and the 0.0 launch signal a strategic shift toward digital‑physical retail, mindful drinking, and Gen Z‑centric experiences, boosting growth and brand relevance.