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Heineken NV reported a 4.9% decline in Q1 revenue, but shares rallied 5.1% and the company reaffirmed its 4-8% full-year profit growth outlook.

Heineken’s first quarter results were mixed, with a 4.9% decline in revenue, but the company’s organic growth and volume growth were positive signs, with a full-year outlook remaining unchanged.

Heineken’s ‘Starring Bars’ initiative transforms bars into film sets, providing a new revenue stream for bars and increasing brand visibility for Heineken.

Heineken has launched a phone case called ‘The Flipper’ that aims to reduce social media distractions during social gatherings, but its true value and impact remain to be seen.

Heineken’s €1.5 billion share buyback program may be a bold move to boost shareholder value, but it raises questions about the company’s long-term growth prospects and whether it’s a desperate attempt to prop up a stagnant stock price.

Heineken’s share price remains steady at 80.7 EUR, driven by the company’s ongoing share buyback programme and investors’ confidence in its future prospects.

Heineken N.V. has launched a €1.5 billion share buyback program, aiming to support its share price through the cancellation of repurchased shares by January 2026.