Heineken NV

Heineken’s WhatsApp pilot in Brazil blends digital chat with real‑world beer meet‑ups, offering data‑driven bar promos while navigating LGPD and advertising rules—a bold experiment in boosting social engagement and future sales.

Heineken’s new Americas president, Alex Carreteiro, and the 0.0 launch signal a strategic shift toward digital‑physical retail, mindful drinking, and Gen Z‑centric experiences, boosting growth and brand relevance.

Heineken’s latest study shows holiday drinkers are increasingly comfortable choosing non‑alcoholic beer, revealing a global shift toward healthier, stigma‑free drinking.

Heineken NV is navigating a short-term sales dip due to an impending excise duty hike, but expects to rebound as consumers adjust to the new price point, aided by macro-catalysts such as the 2026 Malaysia Tourism Year and the 2026 FIFA World Cup.

Heineken NV accelerates its capital-allocation strategy with a €487 million share-buyback, while its Malaysian subsidiary experiences a 2.2% decline due to a 10% hike in excise duties on alcoholic beverages, highlighting the complex interplay betw…

Heineken NV, a Dutch multinational brewer, is adapting to Malaysia’s new 10% excise tax on beer and spirits, which is expected to reduce demand and impact sales volumes, but the company’s global footprint and diversified product portfolio are seen a…

Heineken NV has leveraged €2 billion in new debt and acquired FIFCO to expand its market presence and capitalize on shifting consumer habits, demographic trends, and digital transformation in the beverage industry.

Heineken NV has acquired Costa Rica’s Florida Ice & Farm Company for $3.2 billion, expanding its presence in Central America and diversifying its product mix, while also continuing its share repurchase program to boost shareholder value.

Heineken’s stock price has declined due to regional challenges in Brazil, the US, and Mexico, but analysts remain optimistic about the company’s long-term prospects and its ability to adapt to changing market conditions.

Heineken NV has provided an update on its share buyback program, despite the brewing industry facing challenges such as declining beer consumption in Germany and potential bankruptcies among smaller breweries.