Heineken Faces Short-Term Sales Dip Amid Excise Duty Hike, Sees Boost from Tourism and World Cup
Heineken NV is navigating a short-term sales dip due to an impending excise duty hike, but expects to rebound as consumers adjust to the new price point, aided by macro-catalysts such as the 2026 Malaysia Tourism Year and the 2026 FIFA World Cup.
4 minutes to read









