DECKERS OUTDOOR CORP

Explore how AQR Capital’s 6% stake in Deckers Outdoor underscores the shift toward data‑driven, sustainable, experiential retail—insights for brands targeting Gen Z and millennials.

Deckers Outdoor Corp’s Q2 FY2027 results show HOKA and UGG driving growth while DTC dips, highlighting the shift toward experiential retail and digital personalization.

Deckers Outdoor Corp. tops Q2 FY27 earnings, driven by HOKA® and UGG® growth, margin gains, and AI‑powered supply‑chain gains.