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Accor SA’s stock price surges to a 52-week high due to its revamped loyalty program, Accor Plus, which aims to deliver personalized experiences and rewards to its members.

Accor SA, a multinational hospitality company, is experiencing a stock price surge, but its long-term success depends on its ability to innovate and stay ahead of the competition.

Accor SA’s stock price has surged to a 52-week high, driven by the company’s aggressive expansion and innovation efforts, including the launch of new luxury properties and the use of artificial intelligence to enhance the guest experience.

Accor’s Summer of Savings campaign offers discounts of up to 33% and expands loyalty program exchange options, marking a bold move to revitalize the hospitality industry.

Accor SA is offering a bonus opportunity for Novotel stays in the Americas between June 10 and September 8, 2025, with double or triple points available for ALL members.

Accor SA has launched various promotions and offers for its loyalty program, Accor Live Limitless, to boost customer engagement and drive revenue growth.

Accor SA reports a share price increase and announces several strategic developments, including a share buyback program and new loyalty program offers.

Accor SA’s stock price has increased, and the company’s leadership stability has been reinforced with CEO Sébastien Bazin’s three-year mandate renewal.

Accor SA has defied industry woes, posting a 9.2% surge in Q1 sales to €1.35B, outpacing analyst forecasts and sending shares soaring 3%.

Accor SA plans to expand its luxury hospitality offerings in Rajasthan, India, introducing Raffles Hotels & Resorts and Sofitel Legend brands to the culturally rich region.