WPP Partners with Amazon Music for “Louder Than Cancer” Campaign

WPP has partnered with Amazon Music to launch a campaign called “Louder Than Cancer” in support of World Cancer Day. The initiative features top artists including Melissa Etheridge, Imagine Dragons, and Blake Shelton.

Key Components of the Campaign

• The campaign builds on the success of “The Most Beautiful Sound” and includes a dedicated Amazon Music playlist where a donation is made for every stream.
• Personal stories from the artists are incorporated into the campaign.
• The sound of cancer cells being destroyed is also featured in the campaign.

Marketing and Promotion

• The campaign is being promoted through various channels, including:
  • FireTV
  • Times Square billboards
• Custom merchandise with dynamic soundwave designs is available.

Partnership Details

• The campaign aims to support World Cancer Day.
• The partnership between WPP and Amazon Music is focused on raising awareness and funds for cancer-related causes.