Volvo AB Seizes Opportunity in Electric Vehicle Market with Strategic Shift
Volvo AB, a leading Swedish manufacturer of commercial vehicles and industrial engines, has made a significant move in the electric vehicle market with the introduction of the Executive Edition of its EX90 SUV. Priced at 99,990 euros, this variant is specifically designed to cater to business customers, capitalizing on the increased tax benefits for electric company cars.
This strategic decision reflects the company’s forward-thinking approach to the evolving automotive landscape. As governments worldwide continue to incentivize the adoption of electric vehicles, Volvo AB is poised to reap the benefits of this trend. By targeting business customers, the company is not only expanding its customer base but also solidifying its position in the premium electric vehicle segment.
In a separate development, Volvo AB has announced a significant shift in its focus from sales targets to service quality in its dealer network. This move underscores the company’s commitment to delivering exceptional customer experiences and building long-term relationships with its clients. By prioritizing service quality, Volvo AB aims to establish a loyal customer base and drive growth through retention and referrals.
The company’s pipeline is also filled with exciting new models, including the EX60, an electric mid-size SUV set to launch in early 2026. This addition will further enhance Volvo AB’s product lineup, catering to the growing demand for eco-friendly and technologically advanced vehicles.
Key Highlights:
- Volvo AB introduces Executive Edition of EX90 SUV, priced at 99,990 euros
- Variant designed to cater to business customers, leveraging increased tax benefits for electric company cars
- Company shifts focus from sales targets to service quality in dealer network
- EX60, an electric mid-size SUV, set to launch in early 2026
- Volvo AB poised to capitalize on growing demand for electric vehicles and premium customer experiences