Smurfit Westrock PLC Develops Sustainable Packaging Solutions

Smurfit Westrock PLC, a multinational provider of fiber-based paper and packaging solutions, has collaborated with Henkel to develop a modern packaging concept for Schwarzkopf Creme Supreme. The new packaging design aims to differentiate itself from traditional packaging in the hair coloration segment.

• Key features of the new packaging concept include:
  • Collaboration with Henkel
  • Development of a modern packaging design for Schwarzkopf Creme Supreme
  • Differentiation from traditional packaging in the hair coloration segment

In addition to the collaboration with Henkel, Smurfit Westrock has worked with Benefit Cosmetics to create a fully recyclable packaging solution for the BADgal Bounce Mascara. This development eliminates the use of plastic lamination in the packaging.

• Key features of the fully recyclable packaging solution include:
  • Collaboration with Benefit Cosmetics
  • Development of a fully recyclable packaging solution for the BADgal Bounce Mascara
  • Elimination of plastic lamination in the packaging

These developments highlight Smurfit Westrock’s commitment to sustainability and eco-friendly packaging. However, the company’s stock has been underperforming the consumer discretionary sector, according to recent reports.

• Recent stock performance:
  • Underperformance of the consumer discretionary sector
  • No further information available