Sherwin-Williams Unveils Latest Color Trend
Sherwin-Williams Co. has announced its latest color trend, The Loneliest Color 2025, which focuses on often-overlooked shades. The featured color is Radiant Lilac SW 0074, a shade intended to inspire confidence and self-expression.
According to Sherwin-Williams’ director of color marketing, Sue Wadden, the company aims to encourage consumers to make bold and unexpected color choices. Wadden emphasizes the importance of making fearless decisions and finding beauty in the unexpected.
Key Features of Radiant Lilac SW 0074
- Featured color in Sherwin-Williams’ latest color trend, The Loneliest Color 2025
- Intended to inspire confidence and self-expression
- Part of Sherwin-Williams’ efforts to encourage consumers to take bold and unexpected approaches in their color choices
Business Developments
Sherwin-Williams’ parent company, SHW Partners LLC, has secured a $1.8 million contract with the Indian government. The firm, led by former Trump adviser Jason Miller, will provide lobbying and strategic counsel services to strengthen India’s presence in Washington, DC.
- SHW Partners LLC will provide lobbying and strategic counsel services to the Indian government
- The contract is valued at $1.8 million
- The services are intended to strengthen India’s presence in Washington, DC