Salesforce Strengthens Ties with Sprout Social
Salesforce Inc, a cloud-based software company, has entered into a partnership with Sprout Social, a cloud-based social media management platform. The partnership aims to integrate major social media channels directly into Salesforce’s Digital Engagement platform.
Key Objectives of the Partnership
- Enable brands to respond more quickly to customers
- Connect social media with CRM data
Impact on Salesforce Stock Price
Salesforce’s stock price has fallen slightly, currently trading at around 240 US dollars. This represents a decrease from its recent high.
Assessment of the Partnership
The partnership with Sprout Social is seen as a positive development for the company. Despite the short-term decline in stock price, the long-term prospects of Salesforce remain strong.