L’oreal’s Shocking Betrayal: Cutting Jobs Amid Profitability

L’oreal, the French cosmetics behemoth, has made a stunning move that will leave many in the industry scratching their heads. Despite operating in a profitable situation, the company has reportedly laid off over 200 employees in its Hong Kong division. This brazen decision raises serious questions about the company’s priorities and commitment to its workforce.

The numbers are stark: L’oreal’s stock price has fluctuated wildly over the past year, reaching a 52-week high of 413.2 EUR in September 2024 and a low of 316.3 EUR in November 2024. Yet, despite this volatility, the company’s bottom line remains robust. So, why the job cuts?

  • Profitability is not an excuse: L’oreal’s profitability is not a justification for cutting jobs. In fact, it’s a clear indication that the company has the resources to invest in its people, not lay them off.
  • Hong Kong is a key market: The Hong Kong division is a crucial part of L’oreal’s global operations. Cutting jobs in this market will only serve to undermine the company’s long-term prospects.
  • L’oreal’s reputation is on the line: This move will damage L’oreal’s reputation as a responsible corporate citizen. The company’s commitment to its employees and the community will be called into question.

The stock market may be volatile, but L’oreal’s commitment to its people should be a constant. The company’s decision to cut jobs amid profitability is a shocking betrayal of its employees and a clear indication of its priorities. It’s time for L’oreal to rethink its strategy and put its people first.

The company’s stock closed at 373.85 EUR on the last trading day, but its reputation is what’s truly at stake. Will L’oreal’s leadership take a stand and do the right thing, or will they continue to prioritize profits over people? Only time will tell.