Heineken’s Big Screen Breakthrough: Turning Bars into Film Sets
In a bold move, Heineken NV has launched the ‘Starring Bars’ initiative, a groundbreaking program designed to transform bars that serve Heineken beer into film sets. This innovative approach is part of the company’s ‘Back the Bars’ platform, which aims to give a much-needed boost to bar incomes and visibility.
By prioritizing bars that serve Heineken beer as filming locations, the company hopes to redirect commercial production budgets into these businesses, creating additional income streams for bars. This strategic move is expected to benefit both the bar industry and Heineken’s business, as it will provide authentic locations for productions and increase brand visibility.
How it Works
The ‘Starring Bars’ initiative is designed to be a win-win for both bars and Heineken. Here’s how it works:
- Bars that serve Heineken beer are identified as potential filming locations
- Heineken works with production companies to secure filming deals at these bars
- Bars receive a share of the commercial production budget, providing a much-needed revenue boost
- Heineken benefits from increased brand visibility and authentic locations for productions
A Bright Future for Bars and Heineken
The ‘Starring Bars’ initiative is a testament to Heineken’s commitment to supporting the bar industry. By providing a new revenue stream for bars, Heineken is helping to ensure the long-term viability of these businesses. As the program continues to grow, it’s likely that we’ll see a positive impact on the bar industry as a whole.
Heineken’s innovative approach to marketing and brand promotion is set to make a lasting impact on the industry. With the ‘Starring Bars’ initiative, the company is not only promoting its brand but also supporting the businesses that serve its beer. This forward-thinking approach is sure to pay off in the long run, making Heineken a leader in the beverage industry.