General Mills Takes a Step in the Right Direction, But Will It Be Enough?

General Mills Inc. has finally caught up with the times, announcing plans to remove artificial colors from its US cereals and foods by 2027. This move is long overdue, and it’s about time the company took a stand against synthetic dyes that have been linked to various health problems.

The company’s decision to remove artificial colors from all its US cereals and foods served in K-12 schools by summer 2026 is a welcome step, but it’s only a small part of the larger picture. The fact that General Mills is only now making this change after years of consumer pressure and growing awareness about the dangers of artificial colors is a testament to the company’s slow response time.

Analysts like Jim Cramer are quick to praise General Mills for taking action, but the truth is that this move was necessary, not voluntary. As Cramer himself said, “they have to do something” in response to changing consumer preferences. It’s not like General Mills was ahead of the curve on this one.

The company’s stock price has been relatively stable, but investors would be wise to keep a close eye on General Mills’ progress in removing artificial colors. The company’s commitment to this goal is being put to the test, and it remains to be seen whether they will follow through on their promises.

Key Takeaways:

  • General Mills plans to remove artificial colors from its US cereals and foods by 2027
  • The company will remove synthetic dyes from all its US cereals and foods served in K-12 schools by summer 2026
  • Analysts praise the move, but it’s seen as a necessary step in response to changing consumer preferences
  • Investors will be watching General Mills’ progress closely to see if the company follows through on its commitment

What’s Next?

General Mills is set to report its earnings, along with several other companies. The company’s stock price has been hovering around its 52-week low, and investors will be looking for signs of improvement. Will General Mills be able to deliver on its promise of removing artificial colors, or will it fall short? Only time will tell.