Corporate News
Adyen NV extends its partnership with Cathay Pacific to new international markets
Adyen NV has broadened its partnership with Cathay Pacific, extending its direct‑acquiring capabilities to a range of key international markets, including India. The airline’s long‑standing relationship with the Dutch‑listed payments firm, which began in 2014, is now being applied to a wider portfolio of geographies such as Hong Kong, Australia, New Zealand, the United States, Japan and the newly added Indian market. The expansion aims to simplify global payment operations, improve transaction performance and reduce processing costs for the carrier.
Adyen’s technology is positioned to raise authorization rates and streamline the checkout experience across these markets, supporting Cathay Pacific’s broader strategy to deliver a seamless and secure payment environment for its customers. The airline’s leadership has highlighted the importance of a single, trusted integration that can scale across diverse regions, while the payments provider emphasises the role of its global network in turning payment complexity into a competitive advantage.
The move underscores the growing significance of integrated payment solutions for airlines seeking to optimise digital transactions and enhance customer experience as they expand into new markets. Adyen’s involvement also reflects the broader trend of fintech firms partnering with established carriers to provide end‑to‑end payment services that combine real‑time authorisation, lower fees and data‑driven insights.
