Accor SA Unveils Enhanced Loyalty Program and Membership Terms

Accor SA, a leading hospitality company, has made significant moves to revamp its loyalty program and membership terms, further solidifying its position in the competitive hospitality industry. The company’s latest initiatives are designed to reward its loyal customers and attract new members to its Accor Live Limitless (ALL) program.

Double Points Opportunity for ALL Members

As part of its efforts to boost engagement, Accor has launched a new bonus opportunity for its ALL members. Between July 15 and December 31, 2025, members can earn double points for stays at participating hotels in Africa, the Middle East, and Asia-Pacific. This move is expected to drive increased bookings and loyalty among Accor’s valued customers.

Accor Plus Relaunches with Enhanced Incentives

Accor Plus has also relaunched its campaign, offering 3,000 bonus ALL points to encourage members to sign up for its Asia-Pacific program. This strategic move is aimed at expanding Accor’s membership base and increasing its presence in the region.

Changes to Accor Plus Membership Terms

In a bid to streamline its membership program, Accor has made changes to its Accor Plus membership terms. The company has discontinued the “Member For a Day” benefit and automatic renewals, introducing a more flexible and transparent membership structure.

Additional Incentives for Business Travelers

To cater to the growing demand for business travel, Accor has launched two Fast Track offers for business travelers. These exclusive offers provide bonus points for stays at select hotels, further enhancing the value proposition for Accor’s business customers.

Stable Stock Price

Despite the recent changes, Accor’s stock price has remained stable, closing at 47.55 EUR. This stability is a testament to the company’s solid financial foundation and its ability to adapt to changing market conditions.

Key Takeaways

• Accor SA has launched a new bonus opportunity for its ALL members, offering double points for stays in Africa, the Middle East, and Asia-Pacific.
• Accor Plus has relaunched its campaign, offering 3,000 bonus ALL points for signing up to its Asia-Pacific program.
• Accor has made changes to its Accor Plus membership terms, discontinuing the “Member For a Day” benefit and automatic renewals.
• The company has launched two Fast Track offers for business travelers, providing bonus points for stays at select hotels.
• Accor’s stock price remains stable, closing at 47.55 EUR.